While Gen Z is passionate about many social causes, they are particularly concerned for the environment and are turning to stories to voice their activism. For example, we found that reading time on stories on Wattpad tagged #GlobalWarming grew 376% since last year. Check out this month's episode of The Preview to learn how they are using storytelling to champion this cause close to their hearts.
Want even more insights on how Gen Z is using storytelling to voice their concern for the environment? Download our extended National Geographic case study.