November 9, 2018

Trying to Engage Gen Z with Hype? Do It Right

How to win the hearts of Gen Z before your product is in their hands.

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November 2, 2018

Kaepernick: A Case Study in How Supporting the Underrepresented Makes an Impact

In September 2018, the public spotlight shone on Colin Kaepernick once again when Nike made him the face of their 30th anniversary campaign, reigniting the same controversy from two years earlier —...

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October 26, 2018

The Value of a Contest

A chance for brands to reach consumers through engaging content marketing.

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October 19, 2018

The Power of Stories

A secret path to the heart and minds of your audience. Stories. They have a way of sticking with us.

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October 12, 2018

When the Beauty Gurus Broke the Matrix

Behind the powder — fans, drama, and millions of dollars.

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October 2, 2018

How Wattpad's Engaged Audience Presents an Excellent Opportunity for Brands | Video

Brand Storytelling sat down with Chris Stefanyk, Head of Brand Partnerships at Wattpad, to discuss the ways in which Wattpad is using its unique positioning to partner with brands.

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September 28, 2018

The World Is Diverse, and UGC Proves It

UGC campaigns open your company up to more authentic, relatable content.

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September 21, 2018

Do It for the Gram: Why Photo Opportunities are the Key to UGC

How photo opportunities are a great way to spread your brand through word of mouth marketing.

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September 14, 2018

The Anatomy of an Influencer-Brand Relationship

As there are no hard and fast rules when it comes to working with influencers, every brand has to carefully decide how they want to approach influencer marketing.

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September 3, 2018

Beyond the Buzzwords: How Socially Conscious Businesses Make a Real-World Impact

The most powerful acts of corporate activism start within a brand, lasts for the long-term, and remains positive in spite of turmoil.

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August 21, 2018

Pride: Beyond the Bandwagon

You can build a much more meaningful relationship with the LGBTQ+ community by finding real members of the community and understanding them. In other words, by going. What can brands do, now that...

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August 15, 2018

How Teenagers Became Their Own Bosses

With unemployment at an all-time low, Gen Z chooses to make money independently. Here’s why and how.

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