Your one stop source for the latest Gen Z trends and insights

February 4, 2019

Gen Z loves a comeback

There are brands that teach us it’s never too late for a comeback, and that Gen Z loves a good one.

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January 28, 2019

How National Geographic leveraged the power of storytelling to drive awareness of the plastic crisis | Video

More than any generation in history, Gen Z is connected, creative, and driven to share their views with the world. This generation is also passionate about important social and environmental issues,...

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January 21, 2019

When a Marketing Stunt Doesn't Go as Planned

Why a planned influencer stunt went wrong, and how you can avoid the same misstep.

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January 14, 2019

What No Frills Did Right

How a discount brand food store found cultural relevance.

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January 7, 2019

How Contests Supercharge UGC Creation

While contests have been around forever, brands can modernize them by incorporating elements of content creation.

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December 13, 2018

Storytelling for Change - Wattpad’s 2018 Year in Review Highlights Inclusivity Across Characters and Genres

From #MuslimRomance to mental health awareness, Wattpad stories are breaking new ground in creating a safe space online for marginalized voices.

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December 12, 2018

How to Navigate the Practical Optimism of Gen Z

The glass might be half full, but they still want to fill it.

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December 4, 2018

The Future is Optimistic: Insights from Wattpad’s Youth Panel

Wattpad is home to a community of 70 million mostly Gen Z and Millennials. In order to better understand the most influential generation, we enlisted a voluntary panel of 1,600 of the most engaged...

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November 26, 2018

Pen Your Pride: How Ben & Jerry's Engaged the LGBTQ+ Community on Wattpad through a Write-a-thon | Case Study Video

Ben & Jerry's Canada engaged the LGBTQ+ community on Wattpad during Pride month through a philanthropic write-a-thon, with the goal of driving positive brand sentiment and increasing likelihood to...

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November 20, 2018

How #FreeYourBody Grew into a Movement that Celebrates Diversity on Wattpad | Video

Wattpad writer and influencer Tahlie Purvis shares how she started the Free Your Body movement on Wattpad, a campaign to help promote the acceptance of all body types and skin types, conditions,...

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November 15, 2018

Gen Z: The Authenticity Generation - Report

Want to reach Gen Z?  Marketers are turning their attention towards the generation of consumers born in the mid-1990s, and they can reach this uber-influential group by learning what they care about...

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November 9, 2018

Trying to Engage Gen Z with Hype? Do It Right

How to win the hearts of Gen Z before your product is in their hands.

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