Your one stop source for the latest Gen Z trends and insights

April 5, 2019

Gen Z Want to see 'Real Bodies' in Ad Campaigns

Millennials came of age in an era of unhealthy beauty standards. 

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March 27, 2019

The Story of After from Wattpad to Hollywood

Anna Todd's Wattpad sensation with over a billion reads is now one of the most-talked about movies of 2019! 

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March 20, 2019

The Preview Episode 1: Health and Wellness

Welcome to our first episode of The Preview, where we bring you the latest Gen Z insights in 2 minutes or less!

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February 25, 2019

Take Gen Z from Singleplayer to Multiplayer

People are more isolated than ever—and it’s not because of their phones.

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February 20, 2019

How National Geographic leveraged the power of storytelling to raise awareness for a social cause

 The Planet or Plastic? campaign leaned into the power of storytelling and enabled youth to use their voices to help inspire change. 

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February 12, 2019

The Beauty World Proves Doing Good Pays

How Gen Z beauty fans voted with their dollars—and won. 

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February 4, 2019

Gen Z loves a comeback

There are brands that teach us it’s never too late for a comeback, and that Gen Z loves a good one.

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January 28, 2019

How National Geographic leveraged the power of storytelling to drive awareness of the plastic crisis | Video

More than any generation in history, Gen Z is connected, creative, and driven to share their views with the world. This generation is also passionate about important social and environmental issues,...

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January 21, 2019

When a Marketing Stunt Doesn't Go as Planned

Why a planned influencer stunt went wrong, and how you can avoid the same misstep.

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January 14, 2019

What No Frills Did Right

How a discount brand food store found cultural relevance.

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January 7, 2019

How Contests Supercharge UGC Creation

While contests have been around forever, brands can modernize them by incorporating elements of content creation.

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December 13, 2018

Storytelling for Change - Wattpad’s 2018 Year in Review Highlights Inclusivity Across Characters and Genres

From #MuslimRomance to mental health awareness, Wattpad stories are breaking new ground in creating a safe space online for marginalized voices.

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