July 20, 2018

Take Gen Z from Singleplayer to Multiplayer

People are more isolated than ever—and it’s not because of their phones.

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July 11, 2018

Does Gen Z Read Anymore in the “Post-Text” Era?

Gen Z doesn’t read like they used to, but they work with words every day.

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July 10, 2018

Gen Z Cares About the Future. So... do you?

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July 10, 2018

How Marketers can Think Outside the Box: Sitting Down With Chris Denson

Marketing Innovator Chris Denson came to Wattpad HQ to share insights from his latest book, Crushing the Box: 10 Essential Rules For Breaking Essential Rules.

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May 28, 2018

Gen Z Does Not Have an Attention Span Problem. Your Business has a Content Problem

Gen Z switches content very often. Most people think this is because they have a dwindling attention span. In reality, they just have a ton of really great alternatives.

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May 22, 2018

5 Minutes, 5 Questions with Marketing Innovator, Chris Denson

Chris Denson speaks at Wattpad HQ on how brands can use innovation in their day-to-day thinking. Innovation in today's age can literally be interpreted in so many different ways, so how can we as...

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April 27, 2018

Finding Diverse Narratives: A Chat with Sarah Hagi

We sat down with local Torontonian, Sarah Hagi, who weighed in on diversity in storytelling. Take a look at what she had to say.

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April 24, 2018

Wattpaders Love to Beautify

This month we doubled-down on all things beauty on Wattpad. Whether it's shopping for beauty or searching for beauty inspiration, there are some strong beauty enthusiasts on Wattpad. Here's a...

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April 12, 2018

Time & Attention: The Media Currencies of Today

How do time, attention and engagement apply to your brand? Marketers can now choose from various ways to engage audiences for longer periods of time.

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April 2, 2018

5 Things You Didn’t Know About Generation Z

Want the A-Z on Gen Z? Here are five things you need to know in order to effectively reach this important new demographic.

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March 19, 2018

Key Takeaways for Brands from SXSW Interactive 2018

A week of tech, film, music, exhibitions and networking comes to an end. Here's the TL;DR recap from SXSW 2018! After a week of endless BBQ, tech panels, exhibitions and MORE, you’re probably...

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February 15, 2018

3 Hidden Places Brands Can Target Millennials

While not all Millennials are the same, it’s helpful for marketers to understand what they have in common as brands continue to search for ways to reach them.

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