September 14, 2018

The Anatomy of an Influencer-Brand Relationship

As there are no hard and fast rules when it comes to working with influencers, every brand has to carefully decide how they want to approach influencer marketing.

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September 3, 2018

Beyond the Buzzwords: How Socially Conscious Businesses Make a Real-World Impact

The most powerful acts of corporate activism start within a brand, lasts for the long-term, and remains positive in spite of turmoil.

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August 21, 2018

Pride: Beyond the Bandwagon

You can build a much more meaningful relationship with the LGBTQ+ community by finding real members of the community and understanding them. In other words, by going. What can brands do, now that...

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August 15, 2018

How Teenagers Became Their Own Bosses

With unemployment at an all-time low, Gen Z chooses to make money independently. Here’s why and how.

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August 10, 2018

A Fifth of the Population is Ignored. Here’s How to Talk to Them

An exploration into discrimination that affects 19% of the population, and why it matters to marketers.

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August 3, 2018

A Multi-Billion Dollar Branding Opportunity: Representing the Underrepresented

Mainstream media fails to represent a lot of people, leaving an opportunity for savvy marketers and brands.

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July 27, 2018

Gen Z Doesn’t Want Your Marketing. They Want Your Support and Partnership

Advertising messages targeting Gen Z must be useful, honest, and well-placed. 

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July 20, 2018

Take Gen Z from Singleplayer to Multiplayer

People are more isolated than ever—and it’s not because of their phones.

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July 11, 2018

Does Gen Z Read Anymore in the “Post-Text” Era?

Gen Z doesn’t read like they used to, but they work with words every day.

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July 10, 2018

Gen Z Cares About the Future. So... do you?

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July 10, 2018

How Marketers can Think Outside the Box: Sitting Down With Chris Denson

Marketing Innovator Chris Denson came to Wattpad HQ to share insights from his latest book, Crushing the Box: 10 Essential Rules For Breaking Essential Rules.

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May 28, 2018

Gen Z Does Not Have an Attention Span Problem. Your Business has a Content Problem

Gen Z switches content very often. Most people think this is because they have a dwindling attention span. In reality, they just have a ton of really great alternatives.

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