Your one stop source for the latest Gen Z trends and insights

June 24, 2019

An insightful interview on how National Geographic's campaign ignited social change

Brand Storytelling sat down with Chris Stefanyk to discuss how National Geographic's Planet or Plastic initiative on Wattpad became an award-winning campaign that engaged Gen Z. 

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June 12, 2019

What’s on Gen Z’s Mind? Stress.

Being constantly attached to the online world may be a stressful thing for many, but for Gen Z it’s just life as they know it. While older generations may find that constantly being attached to the...

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May 24, 2019

JOMO: The Joy of Missing Out- Report

We discovered that 43% of Gen Z are purposely choosing to spend a couple of hours away from social media each day and are embracing JOMO, the Joy of Missing Out. This means they may not see–or...

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May 21, 2019

The Preview Episode 3: Female Empowerment

Our core makeup is Gen Z females, accounting for 76% of our engaged user base. Check out the latest episode of The Preview, where we take a deeper look at themes of female empowerment, including...

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May 15, 2019

Gen Z wants your brand to care about their future. So...does it?

As climate change and political upheaval continue to make headlines and threaten Gen Z's future, social impact becomes increasingly important to this generation. And when they take up social causes,...

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May 3, 2019

Want to know if Gen Z reads? Just ask them.

Gen Z was born multitasking. To the untrained eye this constant task-switching may look unfocused. But there’s more going on than we give Gen Z credit for—and their book-buying habits tell the story.

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April 26, 2019

The Preview Episode 2: Entertainment

Check out the latest episode of The Preview, where we bring you the latest Gen Z insights in 2 minutes or less.

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April 5, 2019

Gen Z Want to see 'Real Bodies' in Ad Campaigns

Millennials came of age in an era of unhealthy beauty standards. 

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March 27, 2019

The Story of After from Wattpad to Hollywood

Anna Todd's Wattpad sensation with over a billion reads is now one of the most-talked about movies of 2019! 

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March 20, 2019

The Preview Episode 1: Health and Wellness

Welcome to our first episode of The Preview, where we bring you the latest Gen Z insights in 2 minutes or less!

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February 25, 2019

Take Gen Z from Singleplayer to Multiplayer

People are more isolated than ever—and it’s not because of their phones.

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February 20, 2019

How National Geographic leveraged the power of storytelling to raise awareness for a social cause

 The Planet or Plastic? campaign leaned into the power of storytelling and enabled youth to use their voices to help inspire change. 

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