Your one stop source for the latest Gen Z trends and insights

December 4, 2018

The Future is Optimistic: Insights from Wattpad’s Youth Panel

Wattpad is home to a community of 70 million mostly Gen Z and Millennials. In order to better understand the most influential generation, we enlisted a voluntary panel of 1,600 of the most engaged...

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November 26, 2018

Pen Your Pride: How Ben & Jerry's Engaged the LGBTQ+ Community on Wattpad through a Write-a-thon | Case Study Video

Ben & Jerry's Canada engaged the LGBTQ+ community on Wattpad during Pride month through a philanthropic write-a-thon, with the goal of driving positive brand sentiment and increasing likelihood to...

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November 20, 2018

How #FreeYourBody Grew into a Movement that Celebrates Diversity on Wattpad | Video

Wattpad writer and influencer Tahlie Purvis shares how she started the Free Your Body movement on Wattpad, a campaign to help promote the acceptance of all body types and skin types, conditions,...

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November 15, 2018

Gen Z: The Authenticity Generation - Report

Want to reach Gen Z?  Marketers are turning their attention towards the generation of consumers born in the mid-1990s, and they can reach this uber-influential group by learning what they care about...

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November 9, 2018

Trying to Engage Gen Z with Hype? Do It Right

How to win the hearts of Gen Z before your product is in their hands.

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November 2, 2018

Kaepernick: A Case Study in How Supporting the Underrepresented Makes an Impact

In September 2018, the public spotlight shone on Colin Kaepernick once again when Nike made him the face of their 30th anniversary campaign, reigniting the same controversy from two years earlier —...

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October 26, 2018

The Value of a Contest

A chance for brands to reach consumers through engaging content marketing.

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October 19, 2018

The Power of Stories

A secret path to the heart and minds of your audience. Stories. They have a way of sticking with us.

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October 12, 2018

When the Beauty Gurus Broke the Matrix

Behind the powder — fans, drama, and millions of dollars.

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October 2, 2018

How Wattpad's Engaged Audience Presents an Excellent Opportunity for Brands | Video

Brand Storytelling sat down with Chris Stefanyk, Head of Brand Partnerships at Wattpad, to discuss the ways in which Wattpad is using its unique positioning to partner with brands.

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September 28, 2018

The World Is Diverse, and UGC Proves It

UGC campaigns open your company up to more authentic, relatable content.

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September 21, 2018

Do It for the Gram: Why Photo Opportunities are the Key to UGC

How photo opportunities are a great way to spread your brand through word of mouth marketing.

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