How National Geographic Inspired Gen Z to Reduce Plastic Consumption

In order to inspire the plastic crisis,  National Geographic joined forces with Wattpad to launch the “Planet or Plastic?” writing contest, inviting the community to write stories that would encourage others to take a pledge to reduce their single-use plastic footprint.

Download the extended case study to learn how the campaign generated over 6,000 stories (double the campaign goal) and helped reduce the use of millions of pieces of single-use plastic!

National Geographic's Planet or Plastic? campaign on Wattpad won a Shorty Social Good Award in Contest or Promotion and a Digiday Content Marketing Award in Best User-Generated Content!