The Joy of Missing Out

Gen Z is embracing JOMO, the antithesis of FOMO. It’s not about less online time—that’s not an option. It's about navigating which online activities cause them the most stress—and which create a sense of escape.  

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JOMO Gen Z

 

For more Gen Z insights, go to brands.wattpad.com.

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90M MUV stat (1)

Monthly audience

stats portals (3)

Average engagement time per day

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Minutes spent on Wattpad every month