We discovered that 43% of Gen Z are purposely choosing to spend a couple of hours away from social media each day and are embracing JOMO, the Joy of Missing Out. This means they may not see–or care–about the latest stunt on their social feed. This should alert brands that they need to be investing less time in concepts meant to go “viral” and more in creative content that engages its audiences in a meaningful way. Download our full report to learn how marketers should respond.
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