Want to reach Gen Z? 

Marketers are turning their attention towards the generation of consumers born in the mid-1990s, and we talked to 8,000 of them to see what they care about most. 

Download the report and learn about this uber-influential group, including:

  • 71% say price is the #1 driver of their purchase decisions
  • 83% go to the movies 1-2 times a month
  • 62% say they like social media, but don't need it

Gen z

 

 

 

 

 

 

 

 

 

 

 

 

 

 

About us: Wattpad is the world's largest social network of readers and writers, with 70M+ hyper-engaged monthly visitors. We use the power of community and technology to help brands and Hollywood unleash the full potential of stories to the world. As the destination for original stories, Wattpad is home to millions of fresh voices who share culturally-relevant stories that reflect their world. Wattpad Brand Partnerships works with the world’s biggest brands and entertainment studios to create, curate and discover stories that penetrate pop culture. 

For more information, visit business.wattpad.com/brand-partnerships/