More than any generation in history, Gen Z is connected, creative, and driven to share their views with the world. This generation is also passionate about important social and environmental issues, creating the possibility for real change and a better world. Watch the video below to learn how National Geographic's "Planet or Plastic?” multi-year initiative aimed at raising awareness about the global plastic crisis came to life on Wattpad.
For a deeper dive into the "Planet or Plastic?” campaign, check out the extended case study.
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