How National Geographic leveraged the power of storytelling to raise awareness for a social cause

February 20, 2019

 The Planet or Plastic? campaign leaned into the power of storytelling and enabled youth to use their voices to help inspire change. Watch the full fireside chat between Wattpad's Chris Stefanyk, Head of Brand Partnerships and Jill Cress, CMO of National Geographic, at the Brand Storytelling conference, to learn how the first-ever global writing contest on Wattpad generated over 6,200 entires that inspired 75K pledges towards reducing single-use plastic. The campaign went on to win a Digiday Content Marketing Award for 'Best User-Generated Content' in 2019!