Gen Z: The Authenticity Generation - Report

November 15, 2018

Want to reach Gen Z? 

Marketers are turning their attention towards the generation of consumers born in the mid-1990s, and they can reach this uber-influential group by learning what they care about most.

To understand their behaviours on and off our platform, we use a combination of machine learning, data science and human intervention. But sometimes, the best way to get to know an audience is to have a conversation with them. So that's what we did when we talked to 8,000 of them.

Here's a sneak peek of what we learned. Fill out the form below to download the full report and learn more. 

2018_Wattpad_Exec-Sum_GenZ_Final

Download our full report, "Gen Z: The Authenticity Generation" to learn more.