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Gen Z Responds to Advertising that Reflects Themselves

December 9, 2019

Gen Z expects brands to reflect the reality of their lives in advertising, and it makes good business sense to do so. Research on inclusivity in ads revealed that 64% of people took some sort of action after seeing an ad that they considered to be diverse or inclusive. But we've got a long way to go. Despite being the most diverse generation yet, research with Wattpad's youth panel revealed that nearly 1/2 of Gen Z in the U.S. don't feel well represented in advertising today. Check out the infographic below to learn just how diverse this generation is. 

GenZCensus_Infographic_Teaser (1)

Want an even deeper dive into Gen Z? Click below to download the full Gen Z Census, U.S. You can download the Canadian version here

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