The Joy of Missing Out 

How Gen Z is finding balance in an upside-down world 

Gen Z is embracing JOMO, the antithesis of FOMO. It’s not about less online time—that’s not an option. It's about navigating which online activities cause them the most stress—and which create a sense of escape.  



About us: 
Wattpad is the world's largest social network of readers and writers, with 80M+ hyper-engaged monthly visitors. Wattpad Brand Partnerships works with some of the world's largest brands such as Coca-Cola, Netlfix and National Geographic to engage Gen Z through brand storytelling.

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