Have you ever felt nostalgic for an era that you didn’t live through? When it comes to style and design, what goes around comes back around. There’s no denying the marketing power of nostalgia; just look at the vinyl record renaissance, TV shows from generations past getting rebooted and revived, and the fashion world constantly drawing on its past to create its present.
In fact, 81% of the U.S. members of our youth panel, Generation Wattpad, reported that they feel nostalgic about the past or “old school” things from previous generations.
Connecting with this influential generation has never been more accessible than with the following nostalgia-driven marketing strategies: