The Gen Z Census: U.S.
Marketers: Everything you need to know about Gen Z right now
With the upcoming 2020 census, Americans can expect to receive a very narrow view about individuality. The census will only be covering same-sex relationships meaning any single LGBTQ+ individuals won’t “count.” If we have learned anything in the past decade, it’s that representation matters.
Gen Z is a highly coveted, yet poorly understood demographic. When it comes to representation in marketing, 47% of Gen Z reported that they do not feel well-represented. Download the Gen Z Census: U.S. to learn everything you need to know about representing Gen Z in your marketing today.
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