Download The Gen Z Census: U.S. to learn how to better represent this generation in marketing

Everything you need to know about Gen Z right now

With the upcoming 2020 census, Americans can expect to receive a very narrow view about individuality. The census will only be covering same-sex relationships meaning any single LGBTQ+ individuals won’t “count.” If we have learned anything in the past decade, it’s that representation matters. That's why we set out to create our very own Gen Z census. 

What we found out is that when it comes to representation in marketing, 47% of Gen Z reported that they do not feel well-represented. 

Download the Gen Z Census: US


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