Your one stop source for the latest Gen Z trends and insights

Wattpad Brand Partnerships

Recent Posts

May 24, 2019

JOMO: The Joy of Missing Out- Report

We discovered that 43% of Gen Z are purposely choosing to spend a couple of hours away from social media each day and are embracing JOMO, the Joy of Missing Out. This means they may not see–or...

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May 21, 2019

The Preview Episode 3: Female Empowerment

Our core makeup is Gen Z females, accounting for 76% of our engaged user base. Check out the latest episode of The Preview, where we take a deeper look at themes of female empowerment, including...

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May 15, 2019

Gen Z wants your brand to care about their future. So...does it?

As climate change and political upheaval continue to make headlines and threaten Gen Z's future, social impact becomes increasingly important to this generation. And when they take up social causes,...

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April 26, 2019

The Preview Episode 2: Entertainment

Check out the latest episode of The Preview, where we bring you the latest Gen Z insights in 2 minutes or less.

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March 27, 2019

The Story of After from Wattpad to Hollywood

Anna Todd's Wattpad sensation with over a billion reads is now one of the most-talked about movies of 2019! 

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March 20, 2019

The Preview Episode 1: Health and Wellness

Welcome to our first episode of The Preview, where we bring you the latest Gen Z insights in 2 minutes or less!

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February 25, 2019

Take Gen Z from Singleplayer to Multiplayer

People are more isolated than ever—and it’s not because of their phones.

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February 20, 2019

How National Geographic leveraged the power of storytelling to raise awareness for a social cause

 The Planet or Plastic? campaign leaned into the power of storytelling and enabled youth to use their voices to help inspire change. 

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February 4, 2019

Gen Z loves a comeback

There are brands that teach us it’s never too late for a comeback, and that Gen Z loves a good one.

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January 28, 2019

How National Geographic leveraged the power of storytelling to drive awareness of the plastic crisis | Video

More than any generation in history, Gen Z is connected, creative, and driven to share their views with the world. This generation is also passionate about important social and environmental issues,...

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January 21, 2019

When a Marketing Stunt Doesn't Go as Planned

Why a planned influencer stunt went wrong, and how you can avoid the same misstep.

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January 14, 2019

What No Frills Did Right

How a discount brand food store found cultural relevance.

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