Your one stop source for the latest Gen Z trends and insights

Chris Stefanyk, Head of Brand Partnerships, Wattpad

Recent Posts

June 23, 2020

How Brands can Tap Into Gen Z's Need for Escapism during COVID-19

COVID-19 has inherently shifted the way the world operates in a manner nobody anticipated. With public health rightfully top of mind, the natural rhythm of our society has been disrupted in favour of...

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August 27, 2019

The new rules for writing for Gen Z

How to avoid passive-aggressive punctuation and other lessons from an internet linguist.

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May 3, 2019

Want to know if Gen Z reads? Just ask them.

Gen Z was born multitasking. To the untrained eye this constant task-switching may look unfocused. But there’s more going on than we give Gen Z credit for—and their book-buying habits tell the story.

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