January 21, 2019

When a Marketing Stunt Doesn't Go as Planned

Why a planned influencer stunt went wrong, and how you can avoid the same misstep.

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January 14, 2019

What No Frills Did Right

How a discount brand food store found cultural relevance.

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January 7, 2019

How Contests Supercharge UGC Creation

While contests have been around forever, brands can modernize them by incorporating elements of content creation.

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December 12, 2018

How to Navigate the Practical Optimism of Gen Z

The glass might be half full, but they still want to fill it.

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December 4, 2018

The Future is Optimistic: Insights from Wattpad’s Youth Panel

Wattpad is home to a community of 70 million mostly Gen Z and Millennials. In order to better understand the most influential generation, we enlisted a voluntary panel of 1,600 of the most engaged...

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November 26, 2018

Pen Your Pride: How Ben & Jerry's Engaged the LGBTQ+ Community on Wattpad through a Write-a-thon | Case Study Video

Ben & Jerry's Canada engaged the LGBTQ+ community on Wattpad during Pride month through a philanthropic write-a-thon, with the goal of driving positive brand sentiment and increasing likelihood to...

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November 20, 2018

How #FreeYourBody Grew into a Movement that Celebrates Diversity on Wattpad | Video

Wattpad writer and influencer Tahlie Purvis shares how she started the Free Your Body movement on Wattpad, a campaign to help promote the acceptance of all body types and skin types, conditions,...

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November 15, 2018

Gen Z: The Authenticity Generation - Report

Want to reach Gen Z?  Marketers are turning their attention towards the generation of consumers born in the mid-1990s, and they can reach this uber-influential group by learning what they care about...

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November 9, 2018

Trying to Engage Gen Z with Hype? Do It Right

How to win the hearts of Gen Z before your product is in their hands.

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November 2, 2018

Kaepernick: A Case Study in How Supporting the Underrepresented Makes an Impact

In September 2018, the public spotlight shone on Colin Kaepernick once again when Nike made him the face of their 30th anniversary campaign, reigniting the same controversy from two years earlier —...

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October 26, 2018

The Value of a Contest

A chance for brands to reach consumers through engaging content marketing.

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October 19, 2018

The Power of Stories

A secret path to the heart and minds of your audience. Stories. They have a way of sticking with us.

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